Set the scene: you are building your wishlist for the holidays for the umpteenth time. What happened to all those previous wishlists you created and sent off? They are sitting in the inbox of your loved ones, waiting to be confused with this year's list.
Enter the concept of the rolling release! Every year you share the same exact link with your friends and family. When they check the link that is the most recent wishlist.
Create both public and private wishlists. You can keep that $1500 monitor off your main wishlist.
Reorder entries and whole categories! Make sure your lists are in the right order. Blanket for the pets? Maybe not.
Create short links for easy sharing! Never misplace your custom url again.